The supplies of the chapter can be used by Russian retail and manufacturing firms of the fashion business when growing their evolution strategies. This study utilized the Kano model to practically establish the important thing attributes of online service quality of e-learning education companies. Along with a review of theoretical sources related to service high quality, this paper positioned comparable attributes into the same cluster and finalized four constructs, i.e., reliability, responsiveness, competence, and engagement. Subsequently, a structured questionnaire was designed and survey data have been collected from 418 respondents by way of various social media. Hypotheses have been tested using the structural equation modeling and SPSS Process Model four and 7. Online buyer referral, due to this fact, could help e-learning education firms to enhance service high quality with key features that higher positions them to target online learners.

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With fashion ecommerce, Instagram is the most influential platform, with attire brands averaging 13.seventy one interactions per one thousand followers. Each platform has its own execs and cons, while some platforms could suit some manufacturers somewhat better. A great example of how important tailoring turns into amongst web shoppers is the Facebook Marketplace. Finally, fashion shoppers additionally are inclined to demand to shortly find the product they want. An straightforward and effective filter system additionally contributes to an internet outlets interface.