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The Benefits Of Having A Responsive Website Design We can’t deny the fact that the use of smart phones and tablets have become a part of our day to day lives, which isn’t so surprising at all due to the convenience, comfort and ease of use it offers. Because of this, many businesses are exerting extra effort of ensuring that their website is responsive or in other words, can be viewed on any platform that their target market is using be it a tablet, a smart phone, laptop or a full size computer. RWD or Responsive Web Design is actually a type of technique that’s used in web designing to allow websites to respond to the orientation, platform and screen size of the device that the person is using to view the site. Basically, responsive designs are the most important factor that made a huge difference in browsing behavior of browsers for the past few years. Apart from that, the sites have the ability as well to change from one device to another like for example, if ever the user switched from their tablet to smart phone, the site is able to adapt automatically and fit dynamically to the screen size.
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Without digging deeper to the involved technicalities in designing these kinds of websites, below are some of the many benefits of having a responsive web design.
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Number 1. User friendly – responsive sites are so fluid that it can make contents to change across all devices and screen resolutions. It has foreground images that scale together with the layout to hide and to reveal parts of images on the site. Because of the fluidity it has, it makes it possible for the site to become user friendly, exquisite and accessible. Users may surf your site as well no matter what environment they find themselves and with that being said, it simply increases the reach of your site. Number 2. Consolidating business marketing efforts – Google and several search engines are recommended people particularly businesses to have a responsive design. Google being known as the most popular and most used search engine explained that responsive websites are performing favorably and easy to crawl in search results. Number 3. Cost effectiveness – it is normally more inconvenient and/or expensive than mobile devices to use either a laptop or desktop. Mobile devices offer easy and quick access to information on the move. For this reason, responsive sites are more cost effective to users who are always on the go. As for businesses, a responsive design can help in reducing design as well as development costs as they don’t need to develop different sites for different devices.