Why Video Quality is King
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. In other words, it is not enough to say that the consumer is king, producers continue to match its services from the consumer’s angle.
In this day and age, offering something to your customers should satisfy their prerequisites, and you don’t merely offer them a certain type of coffee, but it has to match how consumers like to drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.
Another high level of gratification in the marketing world falls under ‘information dissemination. It is, as you might have known, an accepted fact that content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. And so the fight between video quantity and video quality.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. By that we mean, making sure that the content behind the video that you provide is right for your audience. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.
It is therefore right to say that today video is king, although not every kind of video, but only those that give the consumers a great watching experience because they find value in it. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
Successful selling is about building an emotional connection toward your prospective clients.
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