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Improve Sales with Closed Loop Marketing Closed loop marketing is one of the tools that contribute in gaining customer feedback through marketing campaigns which helps the organization to boost their sales performance directly. It is a platform that helps the organizers to get the necessary information regarding the customer’s view for their manufactured products. It assists in studying the consumer behavior in a wider sense. Closed loop marketing attempts to close the loop that exists between the customer’s demand and the successful sales performance. This article offers an explanation of how this concept works in benefiting your entire marketing alliances and strategies. To delineate a closed-loop marketing system; you need to turn your website into a centralized hub of all your marketing activities. Whatever you do should bring the prospects to your site. You should make your site the entry gateway of your closed-loop system. Once potential customers visit your site, you can understand their online behavior and interests by using the cookie system. On careful evaluation and understanding the statistics and available data, you would be able to realize how they found your organization, which pages interest them on your site, and what actually converted them after they visited your page.
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Closed marketing loop requires more intense monitoring system so as to make sure that your streamlining leads to the proper marketing initiative. You can make this happen by using a tracking URL system. Monitoring Behavior After ascertaining the source of the traffic, it is now time to understand and track your visitor’s online behavior and interests. Take a keen interest in the pages that they visit most of the time and the route they take to reach their pages of interest. Identifying this route helps you optimize for future communications that are quicker and improved. You must have a database of anonymous visitor’s history and one having all the information about leads. By associating the links of a visitor’s time devoted to the site and their respective lead details, you will be able to close the marketing loop. Conversion of Prospects into Leads To monetize your traffic and generate qualified leads for your sales people, you must convert your site’s visitors into leads. Leading incoming traffic to landing pages can enable you to get relevant data from your visitors and make potential leads. It is essential that you create a landing page if you want to make your site a central hub for your entire marketing activities. Connecting Leads to Sales A clear understanding of which technique would actually lead to sales can catapult your marketing initiatives by large. Professionally built closed-loop marketing systems help you recognize which tools and activities are driving maximum and minimum revenue to your business.